Privacy Policy
PRIVACY POLICY
Blu Rose London respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use and protect your personal information when you visit our website, place an order or otherwise contact us.
For the purposes of UK data protection law, Blu Rose London is the controller of the personal information described in this policy.
CONTACT DETAILS
Blu Rose London
25 Crooked Billet
London
SW19 4RQ
Email: lisa@blu-rose.com
1. INFORMATION WE COLLECT
When you visit our website, place an order or contact us, we may collect personal information including:
• your name;
• billing and delivery address;
• email address and telephone number;
• order and transaction information;
• communications you send to us;
• information about returns, refunds or enquiries; and
• technical information relating to your use of our website, such as your IP address, browser, device and website activity.
Payment information is processed securely through our payment providers. Blu Rose London does not directly store your full payment card details.
2. HOW WE USE YOUR INFORMATION
We may use your personal information to:
• process and fulfil your orders;
• take payment and arrange delivery;
• communicate with you about your order;
• process returns and refunds;
• respond to questions or customer-service enquiries;
• maintain appropriate business, accounting and tax records;
• prevent fraud and protect the security of our website and business;
• operate and improve our website; and
• send you marketing communications where you have consented to receive them or where otherwise permitted by law.
3. OUR LAWFUL BASES FOR USING YOUR INFORMATION
Under UK data protection law, we must have a lawful basis for using your personal information.
Depending on the circumstances, we rely on:
Contract – where the information is necessary to process your order, take payment, arrange delivery or otherwise fulfil our contract with you.
Legal obligation – where we need to retain or use information to comply with our legal, tax or accounting obligations.
Legitimate interests – where necessary for the reasonable operation, administration, security and improvement of Blu Rose London, provided that those interests do not override your rights and interests.
Consent – where you have specifically agreed to receive marketing communications or where consent is otherwise required. You may withdraw your consent at any time.
4. MARKETING
If you have chosen to receive marketing emails from Blu Rose London, we may contact you about new products, collections, news or other updates.
You can unsubscribe at any time by using the unsubscribe option provided in our marketing emails or by contacting us at lisa@blu-rose.com.
Unsubscribing from marketing will not prevent us from contacting you where necessary about an order you have placed.
5. SHOPIFY AND OTHER SERVICE PROVIDERS
Our online store is hosted by Shopify, which provides the e-commerce platform that enables us to operate our website and sell our products.
We may also share personal information where necessary with trusted third parties that provide services to us, including payment processors, delivery providers, website and technology providers and professional advisers.
These organisations may only receive the information necessary to provide their services or where disclosure is otherwise permitted or required by law.
Some of our service providers may process personal information outside the UK. Where personal information is transferred internationally, appropriate safeguards are used where required by UK data protection law.
You can find further information about Shopify’s privacy practices through Shopify’s Privacy Policy.
6. HOW LONG WE KEEP YOUR INFORMATION
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting and tax requirements.
The length of time information is retained will therefore depend on the type of information concerned and our legal or business requirements.
When personal information is no longer required, it will be securely deleted or anonymised where appropriate.
7. COOKIES AND WEBSITE TECHNOLOGIES
Our website uses cookies and similar technologies to enable the website to function, remember preferences, understand how visitors use our website and, where applicable, support marketing and advertising.
Some cookies are necessary for the operation of the website. Where consent is required for other cookies or technologies, you will be given an appropriate choice through our cookie or privacy settings.
You can manage your choices through the cookie or privacy controls available on our website and, where appropriate, through your browser settings.
8. SECURITY
We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction.
Our website and online store are operated using Shopify and its associated security systems and payment-processing services.
No method of transmission or electronic storage can be guaranteed to be completely secure, but we take reasonable steps appropriate to the information we process.
9. YOUR DATA PROTECTION RIGHTS
Depending on the circumstances, UK data protection law gives you rights in relation to your personal information, including the right to:
• ask for access to the personal information we hold about you;
• ask us to correct inaccurate or incomplete information;
• ask us to delete your personal information in certain circumstances;
• ask us to restrict the way we use your information in certain circumstances;
• object to certain uses of your personal information;
• receive certain personal information in a portable format where applicable; and
• withdraw consent at any time where we rely on consent.
These rights are subject to certain legal conditions and exceptions.
To exercise any of these rights, please contact us at lisa@blu-rose.com.
10. DATA PROTECTION COMPLAINTS
If you have a concern or complaint about how Blu Rose London has collected or used your personal information, please contact us in the first instance at lisa@blu-rose.com.
We will acknowledge a data protection complaint within 30 days and will investigate and respond in accordance with our obligations under UK data protection law.
You also have the right to raise a complaint with the Information Commissioner’s Office (ICO), the UK’s independent regulator for data protection.
11. THIRD-PARTY LINKS
Our website may contain links to websites operated by third parties. Blu Rose London is not responsible for the privacy practices of those websites.
We recommend reviewing the privacy information provided by any third-party website you visit.
12. CHILDREN
Our website and products are not specifically directed at children, and we do not knowingly seek to collect personal information from children other than where necessary in connection with an order or enquiry and permitted by law.
13. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our business, website, services or legal obligations.
The latest version will be published on this page.
14. CONTACT US
If you have any questions about this Privacy Policy, wish to exercise your data protection rights or wish to make a data protection complaint, please contact:
Blu Rose London
25 Crooked Billet
London
SW19 4RQ
Email: lisa@blu-rose.com